Audio/Podcast
Innovation that emerges as the recovery of the audio format in a digital ecosystem in which its consumption offers new conveniences. The new technological possibilities bring the media greater audience figures, sound options and monetisation possibilities. The importance of niche, authorship, serialisation, a sense of intimacy with the community and on-demand consumption are highlighted as factors in which podcasts tend to differentiate themselves from traditional radio. It also noted the emergence of aggregator platforms and podcast producers
In 2018, journalist Andreas Sator launched the podcast Erklär mir die Welt (Explain the World to Me). In Austria, it was one of the first with a fully independent journalistic approach. Sator has built a journalistic biotope with other projects around it. Now, with around 29,000 downloads per week (2023), Erklär mir die Welt is one of the largest podcasts in Austria. Each week, an expert discusses with Sator a socially relevant topic – e. g. climate protection, the legal system, outer space, or gender issues. The format has received several awards and is successful as a business model
Austria | Startups
ZEIT was one of the first big media houses to introduce a podcast resort which was set up in the online area. Still, it is one of the most growing examples in Podcast production in Germany
Germany | Legacy media
Podium Podcast is a podcast platform founded in 2016 as a PRISA Audio test bench. It was the first major project in Spain dedicated professionally to podcasting. The quality of its programmes, documentaries and sound fiction has made it one of the most awarded media in the audio sector
Spain | Startups
Since 2019 Durchblick is a science podcast at the daily tabloid Blick. Due to the fact that there were hardly any long-lasting science podcasts in Switzerland before, this innovation filled a niche that was previously unoccupied. Durchblick wants to answer science-related questions that have always been on people’s minds. In the beginning the production was done by an external organization then it switched to in-house production.
Switzerland | Legacy media