Branded Content

An evolution of the traditional advertorials without the need to make direct reference to the brand in the text, but with content that by theme or approach fits with the values of the sponsoring company. Characterised in a careful and visually attractive format, it offers added journalistic value to the audience. This includes the organisational changes that the development of these formats generates in companies, like the creation of agencies within the media

Vocento is a media conglomerate with dozens of regional media and the national daily newspaper ABC. In 2016, the company developed Content Factory, a specific group dedicated to integral Branded Content. The Content Factory team has become an effective source of revenue for the media group by offering services for both Vocento newspapers and external brands

Spain | Legacy media