Specific target groups and targeting

This label describes initiatives to reach small and large target groups, which have not been explicitly addressed so far, within a broad and methodical catchment area. This innovation includes the playout of classic media content on screens in public transport, engagement on social media, personalisation of content using AI, community efforts with the production of media content by users or the use of moderators from the target group

WeTube was launched in 2019 within RSI, the unit of the Swiss Broadcasting Corporation SRG responsible for the Italian-speaking part of Switzerland. It is a space for digital natives, where young people can experiment freely in making films, videos, podcasts and audio. It is a physical space, with technological equipment, that the editorial office makes available to young people

Switzerland | Public media