New Digital Storytelling

This innovation brings together the new narratives used by media to package their information and make it more attractive to users. These have multiple applications: video formats adapted to emerging platforms, the use of interactive infographics to explain complex issues and even gamified narrative formats through webdocs, among other examples

The investigative news magazine DER SPIEGEL has promoted and significantly shaped the new digital storytelling. In 2006, almost simultaneously with the founding of YouTube, DER SPIEGEL began to build up its own multimedia department. The new digital storytelling was particularly promoted by the multimedia report Snowfall published by the New York Times in 2012. In 2016, visual stories with very different topics, for example politics, investigative research, culture or sport, were then realised at SPIEGEL on a weekly basis

Germany | Legacy media

RTVE Lab is the innovation unit of Spanish public broadcasting. The lab has won many awards for their interactive projects, focusing on the production of audio-visual formats, such as webdocs, 360ยบ videos, and newsgames. It was launched in 2011 by the Interactive Media Strategy and Business Development area in collaboration with the corporation’s R&D department. It has a multidisciplinary team of 15 professionals: journalists, developers, designers, and videographers

Spain | Public media

Reflekt is a four-year-old media startup in the Bernese media space that has won multiple awards for its digital storytelling. Reflekt is non-profit, focused on investigative research and dedicated to quality journalism. Their maxim: The content determines the form, not vice versa

Switzerland | Digital natives

The BBC Global News is a department of BBC that seeks to reach audiences by experimenting with different digital formats. In the past, the department experimented with the combined use of images, texts, and videos, and the use of digital and retrospective metrics. The goal was to understand audiences, especially the youngest cohorts, in order to tailor offerings to their needs and expectations, and to learn from them how to tell stories on different platforms including social media. This is done in respect of the BBC’s responsibilities towards public service and impartiality that applies to the digital space as well

United Kingdom | Public media